Return to search

The development strategy of Multi-National Corp. in Taiwan & China by a special chemical company.

Due to the transformation of worldwide economy focus to Asia, many multinational corp. put resources to the eastern market, which is blooming very fast especially in Mainland China. By considering the potential hudge market, plenty of labor supply, and the future investments from the strategic point of view, so, a lot of MNCs aggressively invest in Asia & China directly in order to find the better position. But it seems that Taiwan is out of this great mass fervor.
This research is based on a case study by a special chemical company. It contains the discussion of current investment projects among Asia and the interviews with many top managers. This analysis is according to Porter¡¦s diamond model, the influence of industry cluster, the organization & control model of MNC between the parent company and the subsidiary and the industry analysis, to see whether there are influences for the future developments of subsidiary in TW. Based on the result of intetrviews and the cross check with the theories, here are some conclusions.
1.There are some influences for the project selection and development strategy for the subsidiary based on the adopted organization especially for the relationship between parent ompany and the subsidiary and the control model. The subsidiary needs to have the visible exposure in the organization. It¡¦s better to have some internal speakers for the subsidiary to do the internal public relationship.
2.The key factors for considering about the investment are depending on industries. In chemical industry, the most important criteria are the cost & the source of raw materials, the market place and the quality of human resource not the cost of human resource.
3.In future, the Taiwaness industries could not compete with the others by mass productions. They need to differentiate themselves or to upgrade the ndustry. The strategy of the subsidiary of MNC in TW is also need to be adopted.
4.The working people in MNC TW need to compete with the others. They need to have the basic capability of communication, profession and the second speciality. Teamwork spirit and the enjoying in the work are welcomed.
5.The government has the responsibility to build up the fair and competitive investment environment to attract the foreign investment to form the industry clustries, in order to keep the growth force of economy.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0207106-000547
Date07 February 2006
CreatorsHu, Ying-Chih
ContributorsJen-Jsung Huang, Cher-Hung Tseng, Cher-Min Fong
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0207106-000547
Rightsnot_available, Copyright information available at source archive

Page generated in 0.0025 seconds