Social enterprises are hybrid organizations which are partly for-profit and partly nonprofit. As entities create social value via market mechanisms, they are influenced by the factors that could impact the market. While social enterprises directly involve in the production of goods or the provision of services in the marketplace, consumer¡¦s awareness and supports are important. Perception, motivation, and satisfaction can influence consumer behavior. Instead of studying social enterprises from the organization perspective like many previous studies, this research attempts to explore social enterprises from consumers¡¦ perspective and to investigate the connections between consumers and social enterprises.
The Children Are Us Foundation is social welfare foundation helping people with mental disabilities. It operates affirmative businesses (bakeries and restaurants) to provide training and employment for disadvantaged people, and in order to diversify funding channels. These ventures contribute around 50% of annual revenue. Many literatures in Taiwan recognized it as a social enterprise. The purpose of this research was to explore consumer perception, motivation, and satisfaction for social enterprise. This research has conducted a questionnaire survey on consumers of five bakeries and restaurants that are managed by this foundation. This aim of this survey is to investigate consumer perception, motivation, and satisfaction toward this type of social enterprise.
The results revealed that consumer perception correlates with contacting type of social enterprise ventures. The results also indicated that ¡§want to help disadvantaged groups¡¨ appears to be the main reason that consumers consume in these shops. The major satisfactory factor is the service attributes associated with personnel. Significant differences are found among consumers with different demographic attributes on their perception, motivation, and satisfaction. Finally, this paper provides suggestions in two directions: finding the values shared between the social enterprises and the consumers, and cultivating social enterprise consumers.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0211109-135332 |
| Date | 11 February 2009 |
| Creators | Tai, Hsiu-chiao |
| Contributors | Yuan-Che Hsiao, Jui-Kun Kuo, Wen-Chun Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0211109-135332 |
| Rights | not_available, Copyright information available at source archive |
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