For the globalization competition, high-speed progress of new technology and science etc., the environment of enterprises operation is fast changing now, in the face of so fast environmental changes, propose and implement effective organizational changes activities only, it is crucial to enterprises survival and continuous growth.
By the practice of organizational changes, change activities could be separated into several types, like manufacturing management related, or organizational structure related etc., and CRM belong to marketing function related. Recently, for meet the various demands from customer, enterprises begin to pay attention on customer relationship management, and CRM becomes one of the change activities that the business circles make earnest efforts to promote.
In different organizational changes activities, what is the Human Resources Department positioning and role? and how to help enterprises to reach the goal of change activities? That is the Human Resources Department and staff member must pay attention to for now .
This research makes use of one case that enterprise implement CRM activity, to study the role of Human Resources Department and the relevant activities in CRM and other organizational changes activities in enterprises, the main conclusions are as follows:
1. When the Human Resources Department facing the change activities in enterprises, it must jump and take off the myth of that HR must be the ¡¥change agent¡¦, it should recognize and understand what¡¦s the limitation of itself, then getting more careful to choose and act the correct role.
2. In enterprises changes activities, if Human Resources Department can not to be the change agent, then it should act the role of key support, assistance and communicating, besides, it should initiate and conduct the related project in its own department to feedback and echoed the organizational changes activities.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0212108-160859 |
| Date | 12 February 2008 |
| Creators | Wang, Chien-hua |
| Contributors | I-heng Chen, Chin-kang Jen, Shi-zhe Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0212108-160859 |
| Rights | not_available, Copyright information available at source archive |
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