The study aimed to explore the relationship among outsourcing decision factors, customer relationship management, and operating performance in the translation market. Surveys were undertaken from translation agencies in Taiwan. 50 questionaires were released to each region including the northern, central, southern, and Hualien and Taitung Counties. In this research, 200 questionnaires were issued and 175 were returned. We received 162 valid returns with 13 invalid ones. copies of effective samples were returned, yielding a return rate of 81%. After the reorganization, the Pearson product-moment correlation, descriptive statistics, One-way ANOVA, and multiple regression analysis were used to analyze the data. The results of the study included:
1. Translation agencies of different capital showed significant difference on outsourcing decisions factors, among them the intraindustry trust showed significant difference.
2. Translation agencies of different numbers of company showed significant difference on outsourcing decisions factors, among them the responsibility of translation showed significant difference.
3. Translation agencies of different responsible translation unit showed significant difference on outsourcing decisions factors, among them the responsibility of translation and professional ethics showed significant difference.
4. Translation agencies of different responsible translation unit showed significant difference on customer relationship management, among them the enhancement strategy and establishment strategy showed significant difference.
5. Translation agencies of different capital showed significant difference on operating performance, among them the organization expansion showed significant difference.
6. Translation agencies of different numbers of company showed significant difference on operating performance, among them the organization management showed significant difference.
7. Translation agencies of different responsible translation unit showed significant difference on operating performance, among them the organization expansion and organization communication showed significant difference.
8. There were both positive and negative correlations among outsourcing decision factors, customer relationship management, and operating performance of translation agencies. In addition, both outsourcing decision factors and customer relationship management can effectively predict the operating performance.
The study provided the following suggestions based on the above findings:
1. To carefully estimate the outsourcing businesses to enhance operating performance.
2. To conduct the customer relationship management well to improve the customer
interaction.
3. To pay attention to operating performance to enhance the entire profits.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0218111-135044 |
| Date | 18 February 2011 |
| Creators | Wu, Yu-fang |
| Contributors | Wan-Long Hong, Jih-hwa Wu, Xiao-HONG Jin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0218111-135044 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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