The purpose of this thesis is to discuss the mental motivation of using Avatar system. There have already existed lots of researches for the motivation of using the related network system in the past. Based upon the findings of the past researches, this thesis sorted out four main motivations: self-fulfillment, escapism, sociality and entertainment, and discussed the correlation between these four motivations and mentality and behaviour intention. This research is conducted by Questionnaire Survey and found out that the motivations of self-fulfillment and entertainment are combined as a new motivation, and the motivations of escapism and sociality are not significantly correlated with the user¡¦s mentality. From this research, therefore, it is concluded that as long as the development of network, the habit and motivation of using network are evolving as well. Future studies could be discussed more to address this difference of evolving, in order to allow that the network operators have a more accurate grasp of the users¡¦ mentality and provide more effective services.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0503107-035558 |
| Date | 03 May 2007 |
| Creators | Hu, Shun-yi |
| Contributors | Hsing Chen, Ya-ching Lee, Yi-min Tu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0503107-035558 |
| Rights | campus_withheld, Copyright information available at source archive |
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