In order to correspond with the negotiated requirements in Taiwan¡¦s bid to join the WTO and to satisfy the trend of economic liberalization, the government of Taiwan has deregulated tobacco and wine monopoly system by abolishing the ¡§Provisional Rules on Tobacco and Wine Monopoly in Taiwan Province¡¨ on Jan 1, 2002. With Taiwan¡¦s deregulating imports of alcohol and tobacco products, increasing number of foreign rivals have entered our local market and led the field of wine & tobacco to fierce competition. Encountering drastic external change and losing the protection of monopoly system, Taiwan Tobacco and Liquor Corp. suffered sharp decrease in revenue. Currently how to promote organizational operating performance is the most important issue.
This study targets on how the staff of Taiwan Tobacco and Liquor Corp. react to the current plight and challenge by issuing questionnaires to them to evaluate the differentia of employees¡¦ attitude toward ¡§organizational change,¡¨ ¡§total quality management,¡¨ and ¡§organizational operating performance.¡¨ Besides, this study also focuses on the measures that should be adopted by Taiwan Tobacco and Liquor Corp. to promote organizational operating performance. This company should make fundamental organization changes or conduct total quality management to reach their goal.
The conclusions of this study are presented as follows:
1. ¡§Organizational change¡¨ has no significant connection with ¡§organizational performance.¡¨
Both the benefit from reorganizing company into a private enterprise and the employees¡¦ anxious reactions toward organizational changes have no effect on inspiring or challenging staff to change the organization¡¦s culture, to create their own work value, and to promote organizational operating performance.
2.¡§Total quality management¡¨ has significant and positive relationship with ¡§organizational operating performance.¡¨
In order to promote organizational operating performance, it is compulsory and essential that Taiwan Tobacco and Liquor Corp. conduct ¡§total quality management.¡¨
3.¡§Total quality management¡¨ has positive relationship with ¡§organizational operating
performance.¡¨ However, the degrees of concern about the variable topics vary greatly among employees of different ranks and positions.
Suggestions in practical management:
1.Postpone the speed of privatization. At first, the organization should thoroughly conduct ¡§total quality management,¡¨ establish ¡§the nuclear competition,¡¨ and improve the organizational operating performance.
2.In order to avoid employees¡¦ resistance during the process of ¡§organization change,¡¨ it is necessary to plan the circulation of man power in advance, to communicate with employees, and to protect the staffs¡¦ privilege.
3.Taiwan Tobacco and Liquor Corp. is a company with great potential. It is very important for the management level to improve the efficiency by changing employees¡¦ mindset. How to inspire employees to work hard from mind and to create their own value are directions that are worth the high-level management¡¦s pursuit.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0604106-102556 |
| Date | 04 June 2006 |
| Creators | Fan-Chiang, Hsiu-Kuei |
| Contributors | Jung-Lang Cheng, Tsuang Kuo, Iuan-Yuan Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604106-102556 |
| Rights | restricted, Copyright information available at source archive |
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