A Study of Competition Strategy of Petroleum Firms under Petroleum Market Liberalization
THESIS ABSTRACT
The ultimate purpose of market liberalization is to enhance the operational efficiency of the firms through good competition under the market mechanism. This enhancement enables the consumers to share the best quality of products and services with the most reasonable prices. It indicates the realization of a social welfare system of the ideal "returning benefits to people". Therefore, the government should play a more proactive role under the tide of liberalization, i.e., to construct a fair competition environment, to institute a reasonable game rule for all the petroleum participatory firms to abide by, and to regulate the possible illegal behaviors of the relevant firms. On this account, this paper first review and analyze the political and economic environment and market perspectives of Taiwan's petroleum industry. Second, we predict the probable competitive behavior of relevant petroleum firms under petroleum market liberalization. Third, we use SCP (structure-conduct-performance) analytical method to examine how the firms adjust their conduct, especially their price strategy, when the market structure has changed. Since the open of telecommunication market not only has brought the consumers many advantages but also reduce the manufacturing cost to upgrade Taiwan's industrial competitiveness, then we evaluate whether it is similar that the firms' performance has positive contribution to the society after petroleum market liberalization. Finally we use rational decision making of game theory to analyze the price competition behavior of relevant firms and their probable influence to the general public.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0615100-143256 |
| Date | 15 June 2000 |
| Creators | Chen, C.D. |
| Contributors | K.S. Yeh, S.J. Liu, F.S. Wang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615100-143256 |
| Rights | unrestricted, Copyright information available at source archive |
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