The global financial tsunami between 2008 and 2009 was the result due to the affection of the subprime mortgage Storm in 2007. Already well-established companies, products with good marketing position, luxury goods and Mega-Mansions are still be able to raise the price of goods, while others need to discount prices to keep businesses afloat.
The northern part of Taiwan has the benefit of a denser population than the south and along with better and more solid marketing strategies and the ability to support the various kinds of events, prices of the real estate market up north stands in better health -This is what the south needs to learn.
This thesis analyzes the real estate market based on the 2008-2009 research in rebranding and marketing strategy making. It is based on Kotler¡¦s ¡uCCDVTP¡vmodel proposed in 2006 which discusses how construction companies in south build up successful brands and marketing strategy.
This case study in King Town¡¦s construction company is supported by qualitative method through in-depth interviews and secondary data analysis. Refer to case study for the conclusion and use as reference as desired.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0615110-154405 |
| Date | 15 June 2010 |
| Creators | Kuo, Chin-chuan |
| Contributors | Pin Shaw, Jun-ying Huang, Min-Hsin Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615110-154405 |
| Rights | withheld, Copyright information available at source archive |
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