This research attempts conclude from the Key Success factors of International Hot-spring resort Hotels, and select one representative resort hotel Hotel from northern, middle, southern and eastern-north (including eastern) Taiwan Respectively. The chosen Hot-spring resorts serve for the case study of the research, which analyzes the key success factors of their success. After the researcher interviews experts the research prioritizes the key success factors in the following order with the agreement of experts: (1) brand image, (2)operation philosophies, (3)good finance, (4)characteristic hardware, (5)special service, (6)environmental surroundings, (7)market segmentation, (8)marketing charnels, (9)education and training.
¡@¡@The result of the research indicates that international Hot-spring resort Hotel in Taiwan place great emphasis on brand images, operation philosophy, market segmentation, characteristic hardware, and environment surroundings, Hotel managers are suggested to shift the focus to education and training, marketing chancels and service quality. By during so, the Hot-spring resort Hotel is differented from other competitors will find its edges against other Hotel, and will achieve in sustainable management in the end.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0619109-112803 |
| Date | 19 June 2009 |
| Creators | Lin, Ching-te |
| Contributors | Lin Fen-Hui, Lin Hsin-Hui, Wu Jen-Her |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619109-112803 |
| Rights | campus_withheld, Copyright information available at source archive |
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