This study is based on the Strategic Experiential Modules (sense / feel / think / act / relate). The main purpose of this study is to understand the relationships between blog experiential strategies and blog users¡¦ loyalty. Furthermore, this study classifies which experiential strategies are best for various categories of blogs. Four findings are revealed. First, sense, feel- and think-experience-strategies have significant positive effects on blog users¡¦ loyalty, except relate-experience-strategies. Second, the professional blogs are best for sense- and feel-experience-strategies; the personal space blogs and the public relation blogs are best for relate-experience-strategies. Third, the unit of blog has no significant effect on experiential strategies. Fourth, the commercial blogs are best for sense- and feel-experience-strategies. This study can help bloggers to formulate their blogs in ¡§experience¡¨ way which leads to the enhancement of blog users¡¦ loyalty.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0620108-182925 |
| Date | 20 June 2008 |
| Creators | Chen, Yi-Ru |
| Contributors | Ching-ning Wang, Ya-Ching Lee, Sue-Jen Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620108-182925 |
| Rights | not_available, Copyright information available at source archive |
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