The enlargement of the European Union (EU) in May 2004 has brought in ten new member states from central and eastern Europe (CEE). A new single market with bigger consumption population and inexpensive labor force has drawn the worldwide enterprises¡¦ attention; they see the emergence of business opportunities.
There are also more and more Taiwanese enterprises showing interest in entering central eastern European market However, they have quite limited knowledge about CEE region in general. As a result, the crucial question every potential investor wants to ask would be: what are the key factors for Taiwanese entrepreneurs to successfully start a business in this overseas region?
This research especially focuses on Taiwanese entrepreneurs having a small or medium business in Hungary, with the purpose of providing practical and analytical information to potential entrepreneurs. The target of the research is the successful Taiwanese entrepreneurs in Hungary. The methodology mainly follows the external/ internal environmental analysis. In the external environment part, first of all, by examining Hungarian economic indicators and development, and comparing them with the other CEE countries, we will find out the national competitive advantages of Hungary. Second, by looking into the industrial environment where Taiwanese businesses are situated, we can observe specific facts about the Hungarian market, the competitors and the industrial value chain relationship. In the internal environment part, through the in-depth case studies on three successful entrepreneurial enterprises in Hungary, we can conclude the managerial features they share in common. If we compare those with threats and opportunities in the external environment, we will discover the key competitive advantages for Taiwanese entrepreneurs in Hungary.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0621104-210238 |
| Date | 21 June 2004 |
| Creators | Liu, Ko-Chun |
| Contributors | Kuang S. Yeh, Jen-Jsung Huang, Hsi-Mei Chung |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621104-210238 |
| Rights | unrestricted, Copyright information available at source archive |
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