Abstract
Egyptian Queen Cleopatra was famous of her make-up skills, and using cosmetics have become a fashionable trend among women throughout the world since then. When Greek invaded Egypt, they brought the technology of cosmetics back to Greece, and cosmetics were widely spread in Europe from Rome. The technology of makeup skills began to prevail in French at the year of 1700s, while Americans started to know it during the colonization period. Nowadays, the cosmetics industry takes a great part in American consuming market that makes billion of U.S dollars each year. Make-up skills result from the instinct of humanity of beauty pursuing and it turn to be an art in peoples¡¦ life, thus, cosmetics is a potential industry on the modern earth.
Prevailing comes from the industry of consuming trend, and it could possibly change the consumers¡¦ behavior. Hence, the researches observe consumers¡¦ behavior form consumption information, customer demand, appraisal, preference, action, contentment, etc. Analyzing the psychological anticipation of the consumers, consumers¡¦ behavior could be divided into three stages: the past, present and oncoming consuming behavior information. The value of marketing analysis lies on the past experience learning, and the future tendency predicting. If you can take control over the prospective consuming trend and plan a correct marketing strategy, you will be in success in the trade of management.
Above all, the future of cosmetics consuming group will propose four sorts of hypothesis: 1.To analyze consumers¡¦ behavior and psychology. 2. A consumer behavior. 3. A marketing characteristic. 4. The variable of demographic statistics that will design on the research structure from the female student of college on consuming behavior in Taiwan. This researches application of respectively a school theory that include consume decision-make model, consumer psychology, consumer behavior method, ¡uMaslow¡v theory the hierarchy of needs, demography, to explain the structure relationship of four sorts of hypothesis and develop the questionnaire to draft the result of study. It majors in trend of future on consuming to compare female student of college of survey report with Path Analysis Models of Statistics. The study will be designed to anticipate at cosmetics consume trend to two dimensions of biochemical products and the digit science and technology (business of Internet).
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0623104-165616 |
| Date | 23 June 2004 |
| Creators | Lee, Ming-xian |
| Contributors | Cher-Min Fong., Iuan-yuan Lu, Hsien-tang Tsai, Jan-der Day. |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623104-165616 |
| Rights | unrestricted, Copyright information available at source archive |
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