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A Study of Influential Factors for Customer Impulse purchase

This research is through questionnaire survey. The data is collected through customers in shopping malls. The results of this research besides the trait of buying impulsiveness can be described in seven categories. (1)Felt urge to buy impulsively.(2)Positive emotional affect.(3)Negative emotional affect.(4)the in-store browsing degree.(5)Shopping enjoyment.(6)Time available for shopper. (7)Money available for shopper. The data will help to find out the relationship among categories and the relationship with impulsive purchase.
Date24 June 2002
CreatorsChang, Shuo-Feng
ContributorsAlbert Wenben Lai, Meng kuan Lai, Tai-hwa Chow
Source SetsNSYSU Electronic Thesis and Dissertation Archive
Detected LanguageEnglish
Rightsnot_available, Copyright information available at source archive

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