The Web 2.0 concept brought up the trends of growing rapidly interactive websites which were based on the internet characteristics such as upload creations, member votes, and even the the exchange of the gifts. In a brief summery, all the incredible activities are growing mainly under the encouragement of the diversity and accumulation of the users¡¦ engagements.
This study is based on the reference to the user experience and interface activities of kinds of popular Web2.0 websites. Also, through the 480 questionnaires samples and researches, this study tried to find the possible motivative activities and knowledge sharing models according to the users¡¦ motives, behaviors and self-gratification. Furthermore, this study also focused on the evaluation to the users¡¦ self-gratification after the extrinsic motivate rewards which were published to the general users.
The study results appeared that when the virtual community platforms adopt different kinds of motivate rewards; the positive influence is always existed between the user motive and the outside motivation rewards. To particularly point out, the extrinsic rewards of praising in public and community usefulness has the highest correlation through the Pearson correlation analysis. Also, the outside motivate activities will affect the interactive behaviors between the users accordingly.
On the personal characteristics observation, the ages and educations have significant differences to the users¡¦ motive. And the user experience of virtual community websites such as the quantities of accounts, frequency to visit the websites, and the average time of staying on the website have significant differences to user motives.
And on the perspective of motivation and user behaviors, the results basically are similar with the theory of uses and gratification. There is above 50% samples pointed out that trust and identification are the important key factors on all the websites activities between users. Especially the human-human interaction is the most popular one during the research. To conclude all the research efforts, this study made a prior research on the new internet activities and provided some ideas on the correlations of the motive, behaviors and gratification on users¡¦ side. Through the concrete results hope may have the study bases for further market researches or much practical reference to the website business management.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0630111-173016 |
| Date | 30 June 2011 |
| Creators | Lee, Pei-Chen |
| Contributors | Yueh-Chun Shih, Yue-Shan Chang, Chang-yung Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0630111-173016 |
| Rights | not_available, Copyright information available at source archive |
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