This study analyzed venture capital investment criteria of Taiwan¡¦s movie industry by the method of literature review and in-depth interviews.
There are four directions to estimate whether a movie is investment-worthy or not. There are followed by movie marketing, the team of movie-making, movie financial status and movie contents.
1.Movie Marketing
Movie marketing contains the following factors: the movie proposal contents are made by producers or directors when searching for venture capital investments, film making team¡¦s marketing and selling abilities.
2.The Team of Movie-making
The team of movie making contains the following factors: the director and the producer¡¦s experience and personalities; the quality of cooperation in the movie-making team, and the last one factor is other movie investors, who are estimated by their experience.
3.Movie Financial Status
This part is made of the following factors: the cash flow of the film making team, and the financing and operation ability of the team.
4.Movie Contents
This part contains the following factors: first, the skills of movie-making, including cinematography skills, written skills, post-producing skills and etc.. Second, the feature of the movie. It contains stars, story and etc.. The last factor is cost controlling abilities of movie-making.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0703112-144353 |
| Date | 03 July 2012 |
| Creators | Li, Yuan-Run |
| Contributors | Hsien-tang Tsai, Cher-Min Fong, Chih-Hung Tseng, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703112-144353 |
| Rights | unrestricted, Copyright information available at source archive |
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