Since the internet opened for commercial use, more and more electronic stores are built on the World Wide Web. Functions such as bidding, auction, and bargaining become popular in those stores. Bargaining in electronic commerce is the newest application of computer agents. Previous research has shown that consumers prefer shopping in bargaining stores even when there is no financial gain, especially in oriental cultures. This research performs empirical study to examine the factors that affect the consumer bargaining behavior. The results indicate that (1) The product type has significant effect on the final price; (2) External reference price has little effect on consumer bargaining behavior; (3) Gender has no significant effect; (4) The consumer¡¦s experience in using internet has significant effect; (5) The experience of internet purchase significantly affects the first offer price from the consumer.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0705100-131848 |
| Date | 05 July 2000 |
| Creators | Yu, Sung-Wen |
| Contributors | T.P. Liang, Chih-Ping Wei, Junying Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705100-131848 |
| Rights | unrestricted, Copyright information available at source archive |
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