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The Impact on the Firm¡¦s Optimal Strategy when Consumer Behavior is Characterized by Conformity or Snob

This paper is a combination of spatial duopoly model together with consumption externality model. Under the circumstance of heterogeneous products, I will discuss separately the influence of consumption externalities on the optimal equilibrium strategy of the firm. When consumers are characterized with the snob, the equilibrium price tends to be higher; however, consumers are characterized with the conformity, firms will be fierce price competition. Moreover, given the existence of conspicuous goods, consumers purchase a conspicuous good in order to display their relative high income and thereby achieve greater social status. And for this type of conspicuous consumers, the government will generally levy a luxury tax or even prohibit the consumption of the conspicuous good. And finally, by comparing these two cases with the laissez-faire economy, changes in the social welfare are exactly in an opposite direction.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0706111-181115
Date06 July 2011
CreatorsChou, Hui-Ming
ContributorsSsu-Shen Chen, Shan-Non Chin, Tru-Gin Liu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706111-181115
Rightsnot_available, Copyright information available at source archive

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