Summary
This research uses case study as methodology. The researcher interviews several shopping centers¡¦ managers for a better understanding of shopping center industry in Taiwan.
The analysis and comparison of cases is basically based on following points: strategy and managerial philosophy, location, marketing function, product assortment management, service, space design.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0709102-165228 |
| Date | 09 July 2002 |
| Creators | Chiu, Chung-Chi |
| Contributors | Tai-hwa Chow, Ming-rea Kao, Albert Wenben Lai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709102-165228 |
| Rights | unrestricted, Copyright information available at source archive |
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