The research employed the questionnaire survey. We recruited Ping Tung primary school educational stuff, including directors, coordinators, homeroom teachers and subject teachers, to complete the ¡§Questionnaire on Ping Tung Primary School Educational Staff¡¦s Awareness of School Marketing and the Levels of Identification¡¨. 404 valid samples were collected. The relevant data collected from the questionnaire was analyzed with the statistical program, SPSS for Windows. The result¡¦s which discussed the divergences of variables under different background.Examined via statistical methods such as frequency distribution, percentage, ranking, T-test, One-way ANOVA, and correlation coefficient. Furthermore, the comparison of the groups was compared by employing the Scheffé test. The major findings of the present study are summarized as follows:
1. Among all the variety of types of school marketing awareness of the Ping Tung county primary school teachers. Our study showed , the level of the ¡§staff perception awareness¡¨ is of the highest,while the level of the ¡§value awareness¡¨ is of the lowest.
2. From the viewpoint of the Ping Tung county primary eductors stuff, the ¡§perceptual awareness ¡¨ of school marketing is considered to be crucial.
3. Educators of displayed remarkable variations toward the identification levels of school marketing led to educators.The three facts:different positions, school sizes, and admission conditions.
4. The result demonstrates a positive correlation between the awareness of school marketing and the levels of identification.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0722110-162228 |
| Date | 22 July 2010 |
| Creators | Wang, Wen-Feng |
| Contributors | Ying-Yao, Cheng, Pei-tsuen ,Tsai, I-Heng ,Chen, Chin-Hsiang, Yen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722110-162228 |
| Rights | not_available, Copyright information available at source archive |
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