Purpose: After 911 attack, Bali attack, War between Iraq and USA, and SARS outbreak, there is heavy damage in the traveling business. Under the burning situation, Airline Industry use strategic alliance to expand resource base, to increase competitive edge, to expand long-term profit and to estimate future market. Our study is to evaluate the relationship between strategic alliance type and performance.
Material and Methods: The methodology of this reach is to interview with 13 international airlines¡¦ managers and to find out the alliance performance in different strategic alliances types. These strategic relationships include Precompetitive Alliance, Competitive Alliance, Noncompetitive Alliance, and Procompetitive Alliance. The strategic alliance performance is evaluated in four dimensions, which are mostly concerned by these airline managers. They are Profit, Image and Popularity, Passenger Load-Factor, and Customers Satisfaction.
Results: The performance in different alliance types shows in the following lists:
1. The best performance in aliening with Travel Agent is ¡§ raise the Passenger Load Factor¡¨
2. The best performance in aliening with Internet is ¡§ raise the Passenger load factor¡¨
3. The best performance in aliening with Tourism associations is ¡§ enhance the Image and Popularity¡¨
4. The best performance to aliening with other airlines (StarAlliance,Oneworld) is ¡§enhance the Image and Popularity¡¨
5. The best performance for code share flight is ¡§ raise the Passenger Load Factor¡¨
6. The best performance aliening with hotels and department store are ¡§enhance the Image and Popularity¡¨
7. The best performance in aliening with Telecom company and Credit Card Company are ¡§enhance the Image and Popularity¡¨
The alliance type in these four performance dimensions shows in the following list.
1. The best alliance for increasing Profit is aliening with Internet and Travel Agent.
2. The best alliance for enhancing Image and Popularity is joining StarAlliance or Oneworld Alliance.
3. The best alliance to raising Passenger Load Factor is aliening with Travel Agency.
4. The best alliance for boosting Customers Satisfaction is joining StarAlliance or Oneworld Alliance.
Conclusion: In conclusion of this research study, the most benefit in airline industry under the strategic alliance is the rise of Passenger Load Factor. As for the airlines managers¡¦ most concern ¡§Profit¡¨, alliance with travel agency and Internet stands out the most.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0723103-135147 |
| Date | 23 July 2003 |
| Creators | LIN, FANG-JU |
| Contributors | David, Shyu, Jen-Jsung, Huang, Cher-Min Fong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0723103-135147 |
| Rights | unrestricted, Copyright information available at source archive |
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