In recent years, the golf industries in Taiwan have been facing the difficulties that they have ever met, while they were adopting the OEM model (original equipment manufacturing). Because the advantages of lower labor costs and raw material were taken by China and other countries, the industries have to consider the OBM model (original brand manufacturing) and international marketing.
The research was conducted with the experts¡¦ interviews and case studies in Taiwan. Through the understanding of the golf industries in Taiwan and the interviews, we concluded seven propositions of the suggestions to marketing in USA for the Taiwanese golf industries.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0724103-172122 |
| Date | 24 July 2003 |
| Creators | CHOU, HSIEN-CHING |
| Contributors | James C. T.Lee, David, Shyu, Fong-Lee Lin, Min-Gi Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724103-172122 |
| Rights | not_available, Copyright information available at source archive |
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