The aim of this study attempts to explore in which circumstance users would self-disclosure on Facebook with check-in behavior by considering extraversion and narcissism as psychological factors. Furthermore, in order to examine the relationships between different behaviors on Facebook, self-disclosure, exhibitionism and check-in intensity, this study used exhibitionism as the mediator to discuss if users¡¦ cognition of exhibitionism toward check-in would influence their attempt on check-in and clarify the attributes which make users behave in this way. Finally, a framework is proposed based on the results.
Purposive sampling was used in the study. Questionnaire data were collected by the Internet and totally received 523 valid respondents. The study used LISREL structural equation models to test goodness of fit, validity, and furthermore adopted full model to examine the hypotheses. The results showed that the extraversion has an impact on the extent of self-disclosure on Facebook; however, narcissism does not have a significant effect on self-disclosure. As for the relationship between self-disclosure, exhibitionism and check-in intensity, self-disclosure would directly influence the attempts at check-in intensity. On the other hand, exhibitionism would also make self-disclosure have an impact on check-in intensity as a partial mediator.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0724112-173603 |
| Date | 24 July 2012 |
| Creators | Lin, Chia-Yin |
| Contributors | Hsuan-Yi Chou, Shao-Jung Wang, Taih-Wa Chou |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724112-173603 |
| Rights | user_define, Copyright information available at source archive |
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