Return to search

A Study of Production and Marketing Problems of Traditional Manufacturing Industry----A Case Study of M Company

The core issues of traditional manufacturing industry are production and marketing. Adopting the suitable marketing strategies and production techniques based on each product characteristics will render competitive advantage.
In this paper, the relationship between the knowing of production and application process of sales representatives and the marketing process was studied. Customers from different regions having various concerns of the quality and cost, require differently. The customer feedbacks collected and classified as quality and service issues, were delivered to both the production and marketing departments to help them finding the solution together.
What is more, the production department can be engaged in the improvement and follow up the result for the execution according to the customer feedbacks collected from sales department and some problems which occur during production. This research provides opportunities for employees to exchange experiences, learn from each other, and improve techniques in order not to make the same mistakes again. They have learned to do everything of their own accords and increase the efficiency of management as well. It also helps the marketing personnel to understand that their knowledge on product properties and production process and successfully stimulates to learn more and enhance the skills of selling and negotiating as well.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0725109-102557
Date25 July 2009
CreatorsYu, Chou-li
ContributorsMing-rea Kao, Kuang-s Yeh, Pei-how Hung
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725109-102557
Rightsnot_available, Copyright information available at source archive

Page generated in 0.0021 seconds