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Information Integration Experiment of Urban Marketing and Investment Introduction -- A Cognition Comparative Research of the Investment and Policy-making in the State/Private-run Facilities

This study aims to start from the individual perspective and concretize the Diamond Model issued in the Competitive Advantage of Nations by Porter in 1990, and discuss the interior cognitive structure of investment policy of the state/private-run facilities from the cognitive psychology by means of information integration. In the aspect of private-run facility, it is an integrated pattern for the general investors to encounter diverse investment information, while the discussion of the sympathetic pattern in the marketing and investment introduction of government for state-run facility. After dedicated himself for more than forty years in studying Information Integration Theory, IIT, Anderon, an American scholar, found that in integrating diverse information, people stick to the three major patterns of Adding, Multiplying and Averaging. It was also certified that IIT has a positive impact in the interior and exterior efficiency in measuring the subjective essentiality and toleration of different sorts of information. Statistic is applied to this study in analyzing its algebra pattern for understanding the essentiality and integration pattern of investment factors and comparing the policy-making difference in the investment of state & private-run facilities so as to make it a reference for this expects that the marketing division of enterprise style government can control the thread of area economic under limited conditions and established a long-term developing urban environment through the thinking method of sympathetic pattern.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0726100-134545
Date26 July 2000
CreatorsWang, Fong-Lan
ContributorsLih Horng Chen, Jun Ying Huang, Lin Shing Fang, Ming Shen Wang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0726100-134545
Rightsunrestricted, Copyright information available at source archive

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