To respond effectively in today's quickly changing, highly complex business environment, management must depend on organizational members' mental capacities to generate new and meaningful ideas. Consequently, creativity has evolved into a fundamental organizational resource useful in establishing and maintaining competitive advantage. One relatively new set of tools intended to augment the creative process is Idea-Generation Support System (IGSS). These computer-based tools are generally aimed at enhancing boundary-breaking, insightful thought during problem solving. However, if a IGSS were to directly enhance creative performance, the benefits could be multifaceted. For example, students could use the IGSS for reinforcing techniques learned in formal creativity training. Or, by matching IGSS tools to specific lesson needs, the IGSS might enable teachers to better enhance student's creative performance. Due to (1) the effects of culture gap on system performance and user satisfaction, (2) the lack of clear empirical evidence concerning the value of an IGSS, there is also little theoretical justification. Each IGSS appears to provide a different methodology for enhancing creativity with little more than anecdotal reasoning to justify the approach; a laboratory experiment was conducted to evaluate the performance of IGSS developed in Taiwan. The results suggest that responses generated with software support are significantly more novel and valuable than responses without software support. It is hoped the findings from this investigation can be used to improve individual creative performance, further research concerning factors relevant to creativity, and guide future IGSS development efforts.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727102-000357 |
| Date | 27 July 2002 |
| Creators | Chang, Chun-Yang |
| Contributors | Tung-Chin Lin, none, Ying-Yao Cheng, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727102-000357 |
| Rights | not_available, Copyright information available at source archive |
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