The purpose of this research is to study the acceptance of road-users on the real-time integrated digital traffic information system, with the use of Technology Acceptance Model (TAM) and Media Richness Theory (MRT) as foundations. Further understanding on the properties and demands of populations in the use of real-time integrated digital traffic information system are done through the application of ANOVA (Analysis of Variance) and Regression Analysis. Moreover, with the integration of real time police road condition broadcasting and mobile communication technology, an ideal real-time integrated digital traffic information system is built¡Xthe Mobile Messenger, and a mobile communication technology is developed as main point of service infrastructure. Transforming static broadcasting service into mobile information service, road-users are provided with a high-speed, safe and quality driving environment.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727106-151959 |
| Date | 27 July 2006 |
| Creators | Ong, Shau-bai |
| Contributors | Ya-ching Lee, Pin-yu Chu, Yuan-che Hsiao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727106-151959 |
| Rights | withheld, Copyright information available at source archive |
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