Living in the information-overloading age, many people find it difficult to assimilate the information and to identify resources they need. As to a consumer, browsing, searching, and buying a product on online stores is often a time-consuming and frustrating task with the flourishing development of e-commerce. Many shoppers who are interested in buying products on E-commerce websites end up finding nothing they want. Therefore, many E-commerce websites have implemented recommender systems that intend to provide consumers with personalized recommendations for various types of products and services. Some recent research has taken into account social influence in recommender systems in E-commerce. These recommender systems have been observed to achieve better accuracy of prediction, and have also overcome some of the problems of the previous methods. In this study, we propose a trust network-based recommendation framework that utilizes the trust relationship between users to generate recommendation. We employ PageRank algorithm for trust matrix adjustment and recommendation. In addition, we propose several assumptions that can be used to construct trust matrix, and we verify them by experiments. We finally identify two approaches for adjusting trust matrix. Bases on the trust and rating data collected from Epinion.com, we exercise several alternatives and evaluated many combinations of trust matrix adjustment and recommendation methods. Our experiment evaluation results show that using different pagerank for different users groups can generate better recommendation results. Moreover, we proposed a best hybrid method that achieves the best performance.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0728108-174023 |
| Date | 28 July 2008 |
| Creators | Chen, Lung-Shian |
| Contributors | Chih-Ping Wei, Han-wei Hsiao, San-Yih Hwang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0728108-174023 |
| Rights | campus_withheld, Copyright information available at source archive |
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