Abstract
The study is aim to analyze the relationships among organizational commitment, organizational citizenship behavior, and performance via ETTV case study. Further to this study, we would like to see what role of organizational citizenship behavior as a mediator would be.
The empirical study adopts method of questionnaire that 100% return rate was hit while 260 question books were counted. The data were statistically analyzed with SPSS 13.0 Windows version, which include descriptive analysis, factor analysis, reliability test, Parsons Correlation analysis, and multiple regression analysis.
The study concludes as following points through empirical analysis:
First, trait of media industry: hard work has much more influence than mental adhesion to organization. Stronger adhesion to organization does not amount to job promotion. However, hard work improves job skills so that one could have better performance.
Second, time critical in media industry: the media industry is highly time critical. Ahead of others means outstanding performance.
Third, helpful to colleagues and scrupulous in job requirement show no significance to their performance.
Fourth, limit of job requirements: in an environment that only emphasizes experienced skills and job functions, adhesion to organization is not only out of management¡¦s attention but also performance review.
Fifth, the empirical study shows that organizational commitment along with mediator of organizational citizenship behavior reveal positive relation to performance.
Key Words: Organizational commitment, Organizational citizenship behavior, Performance.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0729108-102058 |
| Date | 29 July 2008 |
| Creators | chi, Shu |
| Contributors | none, Shyh-jer Chennone, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729108-102058 |
| Rights | not_available, Copyright information available at source archive |
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