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Operations Strategy Study for the Cross-Straits Machinery Industries After the Signing of ECFA - A Case Study of TT Company

Machinery industry is the engine of the industrialization for a nation. During the last four decades of industrial development in Taiwan, machinery industry has played a key leading role. With an overall production value at NT$680 billion in 2009, the Taiwanese machinery industry ranks among the top 20 nations worldwide. Its tooling machines and carpentry machines etc. are ranked in the global top 5 exporting countries. Mainland China (including Hong Kong), with increasingly importance, is currently the number one export destination as well as the number three country of origin for imports for the Taiwanese machinery industry.
With the cross-strait relations becoming progressively more close, Taiwan and the Mainland are about to sign the Economic Cooperation Framework Agreement (ECFA). ECFA will serve as Taiwan¡¦s breakthrough in the country¡¦s participation in regional cooperation, promote its signing of Free Trade Agreement with other countries, and stimulate its economic development further. The signing of ECFA will enable the machinery industry in Taiwan to benefit and prosper from a huge Mainland market. It will also likely to cause some in the industry to stumble because of massive cheap Mainland imports.
This research has studied the key competitive factors for corporations, the competitive situation and operations issues of the machinery industry in Taiwan. By conducting a survey on the senior managers of the machinery industry we understand what their current status, problems and competitive strategies are. Through the insight gained we hope to provide a blueprint for the machinery industry and the subject company reviewed to better their competitive strategies after ECFA is signed across the straits.
This research has confirmed that in an ever increasingly competitive industry such as the machinery industry, any company wants to continue to make money and grow sustainably, it is vital to always adapt to the environment and adjust its competitive strategies. After the signing of the ECFA across the straits, the machinery industry together with many other industries in Taiwan will benefit from the lowering of the tariffs and favorably gain access to the Mainland market. Hence a good opportunity for all companies concerned to make the best of the cross-straits cooperation this time around, further their investment in China and further their competitiveness globally.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0729110-170634
Date29 July 2010
CreatorsLin, Chi-Chih
ContributorsHuang, Jen-Tsung, Lee, Chin-Tarn, Jaw, Bih-Shiaw
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729110-170634
Rightsnot_available, Copyright information available at source archive

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