Recently, the government makes good an environment and fully support to semiconductor industries from top to bottom covering the wafer foundry, IC design and equipment testing in Taiwan. Therefore, most of semiconductor brands which are very famous in the international. In early stages, Taiwanese electronic makers which were from OEM (Original Equipment Manufacturing, OEM) model to get resources, technologies and market information. They were became designers and have own R & D via the cooperation of international companies. And also got business form ODM (Original Design Manufacturing, ODM) to its own brand (Own Brand Manufacturing, OBM) direct management about the smile curve at both ends of the market to earn profits.
In this study, Taiwan's IC design industry point of view of IC critical success factors of its own brand. In addition, to gathering in DC-FAN motor driving circuits in Taiwan. There are two related information of major leading brands for study. Through "qualitative research" in depth interviews of experts within the industry leader for the interview study, to find out its own brand of IC critical success factors.
This research through the collation of expert interviews found that the market should impetus to fully service, increase innovative business models and strengthen integrated development of the semiconductor supply chains to get high techniques for next generation of products. And, to make good relationship with high position of customers that is critical success factors in its own brand. Moreover, it is a base of planning new products for the further. Hope, these findings could offer and give suggestion to industries as a reference. There is a model for reference when some one faces to similar situation.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0731111-213326 |
| Date | 31 July 2011 |
| Creators | Liu, Yu-Ming |
| Contributors | Jason H.-Huang, Huei-Mei Liang, Pei-How Huang, Jun-Ying Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731111-213326 |
| Rights | user_define, Copyright information available at source archive |
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