Crises lurk around our daily life. Disasters happen any time and they always make a huge impact on the life, property or people¡¦s confidence whether the crises are natural or man-made. However, both government and enterprise can not get rid of the challenge of the crisis. As far as the government organization is concerned, each of the disasters challenges the ability of facing crisis towards the authority concerns such as the 921 earthquake, the Bajhang River event, the debris flow disaster and the Typhoon Nari.
This research wants to examine the current circumstance of the crisis management in the central public sector by using a large amount of the questionnaires which target the people who are in charge of the public relationship service. This research also wants to discuss the relationship between the organization characteristics of the central public sector and the strategies of the communication management in the crisis response stage. Hence, this research probes into these topics by the following items:
1. To realize the circumstance of the prevention before the crisis and the preparation stage of the crisis communication management in the central public sector.
2. To realize the circumstance of the crisis response from the crisis communication management in the central public sector.
3. To research the relationship of the organization characteristics and the crisis communication management method that differentiates from the different central public sector.
This research proceeds with the methodology of social survey and have the investigation towards the different persons in charge of the public relationship service in the varied central public sectors. Some conclusions are conducted such as below:
1. In the prevention stage of the crisis communication, the circumstance of the issue management is that most of the public relationship service departments of the central public sector are capable of issue monitoring.
2. In the prevention stage of the crisis communication, the circumstance of the relation management can be concluded as: most of the people who are in charge of public relationship in the central public sector can be self affirmative and make a decent relationship with stakeholders.
3. The circumstance of the communication mechanism in the crisis response stage in the government departments:
a. Within the past ten years, the central public sector has been aware of the importance of the crisis management policy by degree and it makes the percentage of setting crisis management police raised up to 60 %.
b. It is more popular to build up the crisis management team than setting the article of the crisis management policy. Moreover, most of them agree to prevent or to be against the crisis event by using a team and emphasize on the participation of the public relationship service in charge.
c. The government office, e.g. crisis management center, that sets up the mechanism of the crisis management team and emphasizes on the operation of the crisis communication management would have the latest media list in hand and set up a spokesperson in general.
4. The image restoration strategies in the crisis response stage
The circumstance of the message delivering form: the image restoration strategies reach a considerably plane from the aspect of the availability, the quickness and the consistency for the government office. Furthermore, the quickness is the most distinguished one.
5. The communication autonomy of the people who are in charge of the government public relationship in the crisis response stage: In general, the communication autonomy for the people who are in charge of the government public relationship needs to be improved. But, there are no communication conflicts with the law staff during the crisis event. On the contrary, they become a team to work together.
6. The relationship between the characteristics of the organization and crisis communication management.
a. The relationship between the characteristics of the organization and issue management: this research shows result that the characteristics of the organization may have some influences to the issue management.
b. The relationship between the characteristics of the organization and the relations management: the government office that has an independent public relationship service performs the better results than the office that does not have the independent pubic relationship service towards the most respected people.
c. The relationship between the characteristics of the organization and the crisis communication management: the central public sector that has more budget approved, more employees and also set up an independent public relationship department may have high percentage to set up crisis management policy; The central public sector that has more budget approved may have high percentage to have the mechanism of building up the crisis management team; The government department that sets schedule to perform public relationship and it is also a government staff unit may have high percentage to have the latest media list in hand; It obviously has the high percentage to set up crisis management communication center in the government staff unit than the national corporations; The government department that has long history may have high percentage to hold a spokesman; A government department has independent public relationship office may have high percentage to have disciplined spokesman to communicate with mass media.
d. The relationship between the characteristics of the organization and the message delivering form: the scale of the organization and the public relationship discipline improve the image restoration strategies in the message delivering form.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0802106-025314 |
| Date | 02 August 2006 |
| Creators | Yu, Hsin-Yi |
| Contributors | Chin-Kang Jen, I-Heng Chen, Kuang-Wu Koai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0802106-025314 |
| Rights | not_available, Copyright information available at source archive |
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