Accroading to the rapid development of broadband network technology, the Internet video sharing platform YouTube has a number of amateur performers sharing their own shot creative video in order to attract the attention of the audience and the mass media. The study based on famous online amateur performers the spectacle / performance paradigm behavior to discuss the relationship in panopticon surroundings. Also the perspective of Attention Economy explain the amateur performers how to attract user¡¦s attention and maintain the relationship and the labor relationship between manufactures when they have opportunity with them.
The study use Virtual Ethnography to watch and participate YouTube of amateurs and depth interviews to understand the motivation of amateurs. Accroading to the result of study, the amateur desire been watching from others, the relationship on the Internet reverse the power. At the beginning, the amateur create video by their self-awareness and enjoy others watching. When they become famous , the user¡¦s watching and beloved restrict creative of the amateur. Based on the continued, the culture of the labor process with manufactures was different form the traditional, the users opinion is more important than manufactures.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0803112-154904 |
| Date | 03 August 2012 |
| Creators | Chen, I-Chun |
| Contributors | Dr. Hsuan-Yi Chou, Dr. Shao - Jung Wang, Dr. Taih-Wa Chou |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803112-154904 |
| Rights | user_define, Copyright information available at source archive |
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