When adolescent girls growe up in the adolescence, facing physiological and psychological changes, they dress as a means to create the image of the body and to build their own social image ¢w how to be the right young girl in other¡¦s eyes. But there is no system to teach them how to change and self-shaping. When they are confronted with social demands and the capitalist or patriarchal shock, how to adjust their behavior.
Online shopping has become a major shopping channel of many female students, female graduate students or the young female office workers. Today, using online shopping to purchase dress is also an important leisure entertainment to many adolescent girls. The e-shopping of PTT has become the gathering place of adolescent girls. Not only as an online shopping related information exchange field, but also become an important field of adolescent girls grow up group with emotional exchange.Shopping content and aesthetic criteria will be prevailed by e-shopping collective view. After the shopping experience, they expect supports of e-shopping. In addition to mother, sisters or classmates, colleagues, e-shopping has become an important reference, and some even replaced.
The thourghts of adolescent girls are different to adult women and adolescent boyes. However, thinking and growth experience of adolescent girls have not been taken seriously, or limited to stereotype. In this study, the text of the form of direct contact with young girls in the e-shopping which comes from the real behavior are usd to understand the culture and values of adolescent girls between groups in online shopping. Through this e-shopping tunnel, the adolescent girls like through the rite of passage ceremony, into a mature woman.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0804110-010310 |
| Date | 04 August 2010 |
| Creators | Kang, Hsin-ping |
| Contributors | Fen-Hui Lin, Feng-Yuan Kuo, Cathy |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0804110-010310 |
| Rights | campus_withheld, Copyright information available at source archive |
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