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The employee¡¦s Uses and Gratification Research of enterprise e-learning portal ¢w using China Steel Co. as an example

Rapid advancement of the Internet and Information technology has not only affected our lives, but also affected our way of learning.
Based on the Uses and Gratifications theory, the primary purpose of this study is the interrelationship between motivation and gratification level, and that between activities and personality of the employees who participate in the enterprise e-learning portal.
The main findings of this study are as followed:
1. employees who have Internet at home have a stronger motivation on e-learning than those who have do not.
2. employees who have a higher goal-oriented and learning-oriented motivation spend more time on information searching, on-line learning, course discussions and on-line interacting than those who have a lower motivation.
3. no obvious difference is found between different on-line activities and gratifications, but there appears certain distance between motivation and gratification.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0812104-142624
Date12 August 2004
CreatorsChen, Tieh-hwa
Contributorsnone, none, none
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0812104-142624
Rightsnot_available, Copyright information available at source archive

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