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The Study of Dynamic System Guidance to Management Strategy- For the Case of Small-Medium Enterprise in Taiwan.

For the thinking of System Dynamics guidance the priority is the understanding and governing the Dynamic Complexity of management strategy in the enterprise operation, how to get over the maze of Dynamic Complexity in the field of strategy management has been becoming the necessary thinking, and also be required as the basic element of enterprise management for all remarkable entrepreneurs.
Dynamic Complexity is existing in the nature (Marco Cycling), also embodying in each
human being (Micro Cycling), which is changing in every mil-second, interacting and maintaining the cyclic operation in harmonic balance skillfully. As likely, the internal, external environment and conditions of the enterprise operation are also varing, inter-complementing, inter-restricting all the time so as to reciprocally create the constant rule of Causal Feedback. The philosophy concept and method of System Dynamics, System Thinking is completely furnishing a key to release the Dynamic Complexity, so the management strategy can be reviewed, integrated by this marco thinking to the fullness.
General reviewing on the operation status of Small-Medium Enterprise (SME) in Taiwan are being become more strictly constricted by the marco economical environment and the owned resource of each self. The sustained years of enterprise operational life and the ratio of survived company numbers of SME are becoming lower-down year by year. Therefore, in the front of management the System Complexity has been more serious now, then how to find out a key to pass thru this maze is the focus of thinking in this thesys researching.
By a Questionnaire Investigation in this study the Strategy Themes of SME in Taiwan have been selected by the management of bench-marking enterprises for which they are most concerning about, there-after the Strategy Themes of System Complexity on Strategy Map, Balanced Scorecard are infrastructed. The dynamic inter-relation of Strategy Themes are displayed in the four perspectives of Balanced Scorecard and Strategy Map, there-after the real example of an enterprise is substantially applied to illustrate KPI and target of Balanced Scorecard and the Action Plan in this study.
The core of System Complexity for these Strategy Themes are guidied to study by the System Thinking of Causual Diagram, One General Diagram is arised and ten of Causual Diagram are constructed separately from it to present the inter-relative of these Strategy Themes connections, there-after ¡§Positive Loop¡¨ (Reinforcing Loop), Negative Loop (Balancing Loop), Time Delay in each Loop are reviewed and explained the presentation of its inter-relative and followed up the workable leverage solutions as per the experienced reality of business practice.
The presentation in each Causual Diagram doesn¡¦t mean to only one implication exclusively, it is giving the management to have the non-linear, marco reviewing more widely on these Strategy Themes and it will be able to find out the solutions and settlement when they are facing or tired-up by the same or similar strategy concerns in the substantial of business operation. This will be the favorable way of the management to find out a key for getting over the maze of System Complexity.
Keyword: System Dynamics, System Thinking,
Dynamic Complexity, Balanced Scorecard,
Strategy Map, Small-Medium Enterprise.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0817108-170647
Date17 August 2008
CreatorsHsieh, Min-Hsin
ContributorsPing-Yi, Chao, Yi-Ming, Tu, Wei-Young, Wang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-170647
Rightsnot_available, Copyright information available at source archive

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