Electronic digital billboards (Digital Signage).With the enhancement of market acceptance and concern by the industry, the manufacturers see that as a new market. In fact, digital signage is a new concept, in order to change the way for media management.
In this study, we start our research for the panel manufacturers and industrial computer(IPC)manufacturers to explore the products and status of the industry, and analysis of industry competition and the current literature review and interviews with companies to understand the digital signage industry that how to combine techniques to achieve dimensional transportation network Focus Media's business model.
In this study, industry analysis and strategy theory with relevant industry news, interviews by case companies in order to provide management and development of this industry reference, can be found with the following conclusions:
1. Outdoor media business and the new choice: to make broadcast media, the effect can be segmented and re-positioning traditional advertising model of profit-sharing and profit-making.
2. Through the integration of Internet and computer technology: electronic billboard advertising from the traditional master-slave relationship with the audience becoming the development of relations between the evolution of interactive
3. Industry can combine the information through a variety of service components in order to create added value.
4. Through the provision of technical cooperation and strategic cooperation has become the key to advancing industrial development.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0818109-102837 |
| Date | 18 August 2009 |
| Creators | Huang, Tao-yuan |
| Contributors | Hsin-Hui Lin, Feng-Yang Kuo, Jen-Her Wu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0818109-102837 |
| Rights | not_available, Copyright information available at source archive |
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