Global warming is definitely the most important environmental issue
today. In order to reduce global warming, our government has endeavored
to economize on energy in recent years and encouraged the people to save
energy in daily life. Pursuing household electricity savings is the easiest and
most immediate way to save energy in our daily life. The demand for
household electrical appliances has increased by a wide margin for the past
15 years as a result of the noticeable improvement of life quality in Taiwan,
and therefore the growth rate of an average annual household electricity
consumption per person is about 72¢H from 1993 to 2008.If we do not
actively save electricity, the growth rate of household electricity
consumption will continue rising. In view of this, public policy marketing
and strategic marketing planning were both used by the author to study the
strategic marketing of saving household electricity in the present study. This
study has come up with the following main conclusions and suggestions¡G.
1. To promote the electricity savings program that should definitely
describe the core benefits of this program.
2. Use the customer-oriented marketing concept to understand the
residents' knowledge, belief, behavior, obstacles and demands about
saving household electricity.
3. Use market segmentation to choose one or more target markets for
saving household electricity and focus limited marketing resources on
the said target markets.
4. Set the behavior, knowledge and belief objectives and quantifiable goals
of saving household electricity, and make positive efforts for the said
objectives and goals.
5. Use integrated marketing to communicate and convey the value of
saving household electricity.
6. Establish a method for carrying out the electricity savings program and a
system of examination and review.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0818110-135133 |
| Date | 18 August 2010 |
| Creators | Lee, Chien-ching |
| Contributors | Bo-wen Jeng, Jiun-ying Huang, Da-chi Liao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0818110-135133 |
| Rights | not_available, Copyright information available at source archive |
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