ABSTRACT
¡uDigital convergence¡v-which is normally being regarded as integrate telecommunication¡Binternet and cable television industries these 3 originally independent industries¡Ahad caused structural changes to related industries such as Information Technologies (IT)¡Btelecommunication¡Bconsumer electronics and entertainment medias¡CDue to this new technology¡¦s innovation¡Achanges not only happened on the company¡¦s developing policy and core product but also impacted to company¡¦s¡¦ internal organizational structure ¡C In order to react to these challenges coming with digital convergence age¡A F. telecommunication company that I work in decided to launch an organization integration to conform the related mobile telecommunication¡Bfixed cable line and internet industry within our business group to get the new growth resource¡C
In fact this organizational integration has same meaning as outside business merge though we all belongs to the same business group since old burden problems of different business culture¡Bprocess management and organizational conflicts that originally existed ¡A the purpose of organizational integration can not be immediately reached obviously¡C However Network Technology (NT ) - my working department ¡V have a implementation plan name ¡§ I-Care project ¡§ in this turmoil period ¡Ahopefully mold new NT organization into Customer-Accountability-Responsive-Execution caring core values¡Awhich emphasis mindset change evolution form inside to outside opinions¡C
This study research focus on ¡§ i-Care¡¦ project ¡V an organization learning model - how employees look at this mindset change evolution while working scope change substantially after organization integration . During the research process¡A I worked out the root reason why NT insist on ¡¥ i-Care ¡§ plan that organizational conflict happened between NT and Sales department¡A it caused customers¡¦ satisfaction descend ¡Bcognitive divergence on department value and confronting position on daily working process durther problems ¡CAfter 1 year implementation of ¡§ i-Care ¡§¡A the achievement includes NT employees not only clarify their technical value but also service and making new added value¡Alearned how to make efficient communication with interior customers- sales and exterior customers¡Aattracted new organizational centripetal force quickly¡Aand provide mitigation to organization conflict solution to make greater customer satisfaction ¡CFinally , provide few opinions of key successful points on organization learning like ¡§ i-Care ¡§ from my research observation for this study conclusion¡C
Key words : Digital convergence¡Borganization integration¡BI-Care project¡Bmindset change¡Borganization learning
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0823111-102710 |
| Date | 23 August 2011 |
| Creators | Yeh, Chiung-Lien |
| Contributors | Chang-yung Liu, Stephen D. Tsai, Shyu,So-De, Ching-fang Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823111-102710 |
| Rights | user_define, Copyright information available at source archive |
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