Abstract
Since the launch and hot market of innovative products such as iPod, iPhone and iPad, it has created a PND operational interface revolutionary wave. The beloved keyboard, mouse or Passive Touch Panel are gradually replaced by Capacitive Touch Panel(CTP) which became one of the hottest trends in consumer electronic products. No matter in transmittance, hardness, response time, operating temperature resistance, UV resistance or beauty of outlook, CTP products surpass traditional Passive Touch Panel. The market of CTP products is so huge but there is big difference of respective company¡¦s performance. Some companies earn 2 or 3 times of company capital per year but some companies still are at a net loss stage. It¡¦s worth to study why there is a significant difference of their business performance. Further, it is beneficial to study the topic of what are the key successful factors of these outstanding companies.
By selecting six representitive samples of CTP companies to research, we will study the development of this industry, the evolution of product technology and the difference of business performance, especially focusing on their sales scale, future growth rate, customer potential growth, ROE, ROA, EPS, EVA and MVA to analyze and compare. We confirm TPK Holding Co., Ltd. and Young Fast Optoelectronics Co., Ltd. are leaders among Taiwan CTP industry. We will study the key successful factors of this industry through interviews with senior management and researchers of this industry.
The conclusion of this study is as follows,
1. Glass-type CTP will be the mainstream of CTP product structure, especially in the consumer electronic products such as smartphone and tablet computers.
2. On Glass Solution, Flexible Subtrate and In Cell technology will be the future development of CTP products.
3. If compared with other financial indicators, Economic Value Added (EVA) will fully evaluate and predict the corporate value.
4. There are 7 key successful factors of CTP panels:
I. Innovative ability of advanced products and production process technology.
II. Emphasize the patent layout to lead the advanced technology.
III. Capacity and yield rate.
IV. Main customers¡¦ ability to create market.
V. Rapid and complete technology supported ability.
VI. Provide value added service and products which surpassed other competitors.
VII. Establish huge human resource and sound financial structure.
Key words¡GCapacitive Touch Panel(CTP)¡BBusiness Performance¡BEconomic Value Added (EVA)¡BMarket Value Added (EVA)¡BKey Successful Factors(KSF)
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0824111-163600 |
| Date | 24 August 2011 |
| Creators | Lin, Ying-Shan |
| Contributors | Shyu,So-De, Jeng Yih, Hsin-Hui Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0824111-163600 |
| Rights | user_define, Copyright information available at source archive |
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