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The Strategy Research from cultural industries to creative industries ~ a case study of Jiao-Zhi pottery

Abstract
Under the trends of the globalization and symbol consumption, the creative industries from kownledge economy become the opportunity of Taiwan development in the future. Take a broad view of the evolution of Taiwan creative industries in recent years, although the name ' cultural industry ' based on the community build is close for 'creative industries' from Britain, these are two different development concept. Because of some misunderstands, it reduce effect of the industry popularize to cause, this becomes the proposition cared about most in this research too.
The purpose of research is probes into Taiwan regional ' cultural industry ' and difference of ' creative industries '¡Bprobes into the characteristic of creative industries, and get the strategy of the new product development in the creativity industries. This research choose the craft industry, and the method is case study research , with the analysis of secondary data and the interview.
The conclusion part, There are eight items in analysis including ' the industries with high risk '¡B' possess the plural skill group ', ' create the goods which accord with the market ', ' with high regular costs and low costs with making again ', ' people create for means getting scarce ', ' manage risk by means of the enterprise ', ' diversifying profit ', 'technology is key '.and the new product in development is ¡uMr. Bliss¡v.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0827106-105208
Date27 August 2006
CreatorsLiu, Hsiao-Jung
Contributorsmo-lung hung, bin-yu jhu, yuan-jhe siao, ruei-kun guo
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0827106-105208
Rightsunrestricted, Copyright information available at source archive

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