Virtual community has long been a hot topic in e-commerce that some people even think only virtual community management is the feasible way to develop e-commerce. Therefore, almost all types of websites intend to step into the virtual community management and the websites that completely emphasize on the community has been springing up like mushrooms. The cost for the construction of a virtual community website is not so high like that for any other type of website and the website techniques and commercial model are easy to be imitated and duplicated. So running a virtual website is not difficult, however, how to operate an active and successful virtual community needs not only efforts but also skills.
For a virtual community, the value of community is built on the rich knowledge about community and the accumulation of knowledge about community depends on the knowledge-sharing among community members. Therefore, the promotion of knowledge-sharing behaviors in a community has been an important topic for the community operators.
With social cognitive theory as the core, this research tries to explore the effects of the aspects of environment and individual on the knowledge-sharing behaviors by community members and understand the relationship between the knowledge-sharing behaviors as well as knowledge quality and the satisfaction and consumer behavior in the community.
The results of research can be inducted into following points: 1) the ¡§knowledge-sharing behaviors¡¨ by the virtual community is primarily and positively affected by the ¡§identification-based trust¡¨, the ¡§self-efficacy of members¡¨, the ¡§expectation of personal results¡¨ and the ¡§expectation of community related results¡¨; 2) the ¡§self-efficacy of knowledge-sharing¡¨ by community members is positively affected by the ¡§identification-based trust¡¨; 3) the ¡§satisfaction¡¨ of the community members is positively affected by the ¡§knowledge-sharing behaviors¡¨, the ¡§knowledge quality¡¨; 4) the ¡§consumer behavior¡¨ by the community members is positively affected by the ¡§satisfaction¡¨ of the community.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0827109-145400 |
| Date | 27 August 2009 |
| Creators | Huang, Ling-Hui |
| Contributors | Iuan-yuan Lu, Hsien-tang Tsai, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0827109-145400 |
| Rights | not_available, Copyright information available at source archive |
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