Abstract
How the securities broker company faces the globalization financial situation changing and holding law of the finance of Taiwan one to implement , make the large-scale securities broker company fall into the predicament of managing , the securities broker company is looking for keeping the close relation method with the customer even more
Large-scale securities broker company introduces Customer Relationship Management, expect to let Securities Salesmen make use of the scientific and technological tool of information with the intact systematic construction, serve more customers .The securities broker company makes the customer more satisfied, have more competitive power¡C
The security market has already transferred to by way of customer's management on foundation, the securities broker company pays close attention to only really understand customer's demand, maintain good customer's relation, and make the best of the information system management tool, Can Find the business opportunity in Security market of saturation competition.
This thesis takes securities Broker Company as an example, while channeling into Sales Force Automation system of Customer Relationship Management, to The Influence on Behavior of Securities Salesmen dependence and degree of securities Broker Company are studied
There are the following three items in the research conclusion received in this research ¡G
1.Scientific and technological ability of information, to Professional that is channeled into Sales Force Automation system Behavior of the stock broker has apparent influence.
2.The cognitive degree in customer's relation Management is channeled into behavior of Sales Force Automation system the stock broker has Apparent influence
3.Different personal backgrounds are in Scientific and technological ability of information, Knowledge of customer's relation management, Professional behavior of the stock broker has apparent influence.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0828107-171227 |
| Date | 28 August 2007 |
| Creators | Wu, Kai |
| Contributors | none, JAW, BIH-SHIAW, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0828107-171227 |
| Rights | not_available, Copyright information available at source archive |
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