The extremely shrinking demand of domestic market on PS resin has been resulted by the relocation of sub-manufacturing lines to overseas and the threat of substitutes. Thereof, the export becomes the main life pulse for PS resin industry. However, in the recent years, both China and oil supply countries in Middle East have aggressively made the development in petrochemical industry ,our export has been confronted strong competitiveness accordingly. On top, the vacillated policy on resin restriction and the getting stricter environmental protection law from government have become the obstacles for PS resin industry to make further development and have increased the manufacturing cost. Facing this high competitiveness and various obstacles, manufacturers have to increase their competitiveness in their business strategy , or they could be eliminated from the competition.
This thesis is based on the methodology of ¡§qualitative research¡¨ by referring to the national and international related documentation and the analysis of the entire environment and the external environment of industry in order to seek the opportunity and threat for the industry. Besides, through the internal analysis, the advantages and disadvantages have been understood. In addition, base on the practice of business strategy, the possible solutions; references and proposals to increase the competitiveness have been listed for manufacturers of traditional industry to make their business plan.
The summary per our study to increase competitiveness for business strategy can be covered by the following:
1. To make differential products to seek new customers in different category.
2. To well control the cost of raw material to seek the opportunity profit.
3. To setup alliance strategy to improve the weakness of business.
4. To develop targeted market to build up new sales channel.
5. To adjust and develop the production line for alternative use to create more profitable products¡¦ production.
6. To make cooperation forum for R&D to develope value added products
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0828107-181309 |
| Date | 28 August 2007 |
| Creators | Yen, Tai-ming |
| Contributors | Chang-yung Liu, Bih-Shiaw Jaw, Pei-how Huang, Ming-rea Kao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0828107-181309 |
| Rights | not_available, Copyright information available at source archive |
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