On the working environments of male in majority, female leaders tend to encounter different problems due to gender differences. In the TV program producing process of the modern communications industry, TV Director is the main leader of the whole TV program production teams. However, on the TV program producing setting with males as manipulating power at every step of production and filling with machines and hardware equipment, most of posts acted by females are administrative staff, production assistant, and assistant to TV Director. There are significant differences on the ratio of males to females for the position of TV Director. Does different leadership behavior between males and females cause the differences on the ratio of males and female leaders? After all, on the TV program producing setting with males as manipulating power, what are the leadership characteristics of female TV Director? Do the leadership behaviors of female TV Directors differ from those of male ones? What kinds of difficulties female TV Directors encounter during their leadership?
The present study aims to make a survey from the perspective of females and the related disclosure of feminism. The subjects are female TV Directors of Television industries. The in-depth interview research method of the qualitative research is used for the selected female TV Directors, supervisors of female TV Directors and the related staff members to analyze their leadership behaviors and problems.The
research finds that:
1. Leading traits of female TV Directors: the spirit of try, carefulness, responsible and openness.
2. Differences between the leading traits of female TV Directors and male TV
Directors female TV Directors are careful and pay attention to details while
male TV Directors tend to be firm and resolute, subjective, and effective to
lead.
3. Leadership behavior of female TV Directors: tend to lead high degree of
recognition and high initiating structure. They mainly use democratic
leadership style.
4. Female TV Directors tend to lead higher initiating structure than male TV
Directors.
5. Female TV Directors tend to use authoritative leadership style when facing
problems or the emergency conditions.
6. There are differences of employee-oriented leadership behavior between males
and females.
7. Ability is the key factor to breakthroughs gender differences.
Keywords: Television, Female, TV Director, Leadership Behavior
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0908109-115120 |
| Date | 08 September 2009 |
| Creators | Wu, Su-Ping |
| Contributors | Yang Chun-ching, Chen Hsiang, CHANG,TE-CHUAN |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908109-115120 |
| Rights | not_available, Copyright information available at source archive |
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