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The research of strategy use referring to business greening based on dynamic capabilities and strategy map

Since the late 20th century, people extended to over-consume and over-discharge all kinds of resources and made the resources decreased hugely. The resources in the earth are not unlimited. Emissions and pollutions brought human all kinds of crisis. Social-trended management becomes the main stream of business operation in the 21st century, and it is not countable for the corporations that were incapable to follow this change. The awake of limit of the Earth resources had made the corporations start to respect the importance of resource reclamations as well as resource application, which means, in the recycle society, they started to create the new economical added-value of resources by 3R: Reduce, Reuse and Recycle. Now, more and more corporations are awaken of the damages environment pollution made to humans, and this is not a ignorable power. To research how the corporations combine their management strategies with the concepts of keeping a sustainable environment is the main target of this study.
How do the corporations set up their management strategies by keeping the environment sustainable? In this study, we will discuss this topic by 3 dimensions and procedures:
1¡B Influences on business management made by the direct and indirect benefit parties of the corporations.
2¡B The Corporations¡¦ application of Green Management brings the corporations themselves more Green Values.
3¡B Use the past capability to develop a dynamic ability and create a competitive advantage of the corporation.
Normal corporations emphasize on the development of single strategy, and ignore how to set up ¡ustrategic agendas¡v and ¡ustrategic target¡v, and plenty of them are lack of thoughts of integration. According to the point of resource-based view, each corporation shall understand its own value, its special property and its un-imitate resources to create its advantage. In the quick-varying environment, the corporations shall own its ability to increase its advantages by using the point of view of resources to develop a dynamic ability and create its continuing competitive advantage.
This study takes 7 corporations which execute sustainable environment effectively in Taiwan by preceding a Qualitative Research, interview and collect every kind of documents and news, to analyze each of their Green Strategies.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0909111-041424
Date09 September 2011
CreatorsTseng, Ming-kun
ContributorsMing-Chu, Yu, Bih-Shiaw Jaw, Wang, Christina Yu-Ping
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0909111-041424
Rightsuser_define, Copyright information available at source archive

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