Abstract
Taiwan has a subtropical climate that is the exceptional advantaged prior requirement for orchid breeding. It also has the most ideal ecological environment and abundant sources of original species. From interest planting in the past, up to the planting and production works for Japan, all the profoundest production skills are accumulated and enhanced as the organization and reproduction skills of breeding genes were largely refined and improved in these recent years. Following large production of orchids and reduction of capitals, orchids are distributed out to markets in the country and internationally with prices at par. Phalaenopsis (butterfly orchid) is the most famous breed of all which has occupied half of the world¡¦s market.
With the internationalization and liberalization of international competitive markets, the rapid change of environment is incomparable with the past. Under the pressures of competing over the quality with advanced countries like Holland and contending for prices with the less advanced countries like Mainland China, Taiwan traders have to endure the competitive pressures of both inside and outside Taiwan with specific might and know how to cope with things such as: protection system for breed patents, approval by the environmental protective unit, quarantine system, and other environmental problems that might be confronted. This is a very important topic for the traders on whether the industry would successfully grow or not.
In 2004, phalaenopsis has been ranked by the government to be the leader of the flagship agricultural products. It has the potential of effective sales throughout the whole world. This research had made brief description on the development of each stage of the industry and understood the environmental features of the industry in every stage. And through the survey of the entire industrial value chain (breeding, organized cultivation, production, approaches) , the research had also comprehended the challenges confronted by the industry such as: delivery on schedule, link production, quality control, international sales, order taking ability, blight control, etc. Attempts were made in searching out for the core competency (breeding, quantity production skills) from the causes behind the problems (cognitive concept, basic works are not firmed enough, insufficient management ability). Abilities must thoroughly be developed and the faults must be improved, and the environmental changes of the industry must be promptly coped with.
Lastly, it was suggested that new performance spaces be developed for uncompetitive new creations with higher values and furthermore, create new professional brand images to seek for a new industrial trend.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0914106-163205 |
| Date | 14 September 2006 |
| Creators | Chang, Shu-Min |
| Contributors | Chin-Tarn Lee, Showing Young, Zen-Jsung Huang, Pei-How Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0914106-163205 |
| Rights | not_available, Copyright information available at source archive |
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