Recently, imagination and creativity is seen as keys for innovation and success factors .Imagination can create new idea and invent new things. It¡¦s a critical role to develop new markets for enterprises or dominate new industries. Meanwhile, the imagination is related to future. When imagination is use to predict the future, it is necessary to combine the knowledge base, creativity and the ideal value, and its focus is not on the accuracy of the prophecy, but rather the thoughts and actions triggered by this process. The new thinking is that the source of organizational innovation should come from the imagination of the leaders, business leaders must understand the vision and imagination influence than all other external information.
Different from typical hotel industry, B&Bs give tourists more than just a place to stay, instead, they provide a place which full of local cultural and characteristics to enjoy. Since Taiwan government allowed resident of China visiting Taiwan from July 2008, B&Bs play a important role to attract these tourist. Therefore, more and more people started their business in B&Bs industry, but not everyone can be successful. So in this study, I focus on what relations are between the success in B&Bs and imagination? What is imagination process?
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-1005112-122631 |
| Date | 05 October 2012 |
| Creators | Ke, Hsiu-hua |
| Contributors | Chin-Kang, Jen, I-heng, Chen, Jen-Jsung, Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1005112-122631 |
| Rights | user_define, Copyright information available at source archive |
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