Convenience and price are the main considerations of the consumers on internet shopping. "Group buying" is a consumption pattern emerging in recent years; it can be used in many places and has become a mainstream. The consumer now through the ¡§group buying¡¨ to reduce their living expenses. The earlier group buying was focus on the products of foods, and physical goods. But through the development of internet, the new internet group buying has been different. It¡¦s not only focused on the foods and physical goods, but also includes all kind of entertainment (cosmetology, outdoor events¡Ketc.).
In this study, we regarded the consumers who were ever participated in the new online group shopping as our main target. Through this research, we can understand the consumer¡¦s lifestyle, personality and involvement of new online group shopping. It also can provide a direction for online shopping industry in the future.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-1016112-003903 |
| Date | 16 October 2012 |
| Creators | Hsu, Yi-Ting |
| Contributors | Yu-Shan Chang, Shao-Jung Wang, Hsuan-Yi Chou |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1016112-003903 |
| Rights | user_define, Copyright information available at source archive |
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