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Structure and process of channel program selections retailers choice among parity trade promotions/

Thesis (Ph. D.)--Georgia State University, 2007. / Title from file title page. Naveen Donthu, committee chair; Detmar Straub, Dan Bello, James Boles, committee members. Electronic text (152 p. : ill.) : digital, PDF file. Description based on contents viewed Nov. 14, 2007. Includes bibliographical references (p. 142-151).
Date January 2007
CreatorsPoddar, Amit,
Source SetsOCLC
Detected LanguageEnglish

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