Applying social marketing and diffusion of innovation theories an analysis of the marketing and communication activities of performing arts organizations /

Description

Thesis (M.A.)--University of Akron, School of Communication, 2007. / "December, 2007." Title from electronic thesis title page (viewed 02/22/2008) Advisor, Young Lin; Committee members, Carolyn Anderson, Heather Walter; Interim School Director, Carolyn Anderson; Dean of the College, James Lynn; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.

Links & Downloads

1. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1195054868

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/196661867
Date	January 2007
Creators	Hunter, Susan M.
Publisher	Akron, OH : University of Akron,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Connect to OhioLINK ETD Center